Digital Marketing Specialist

Social Intelligence · Gujranwala division, Pakistan

FULL TIMEPKR900 – PKR1.7 / yr

Job Description

Company Description I helps organizations transform organic social media from a simple execution channel into a strategic business function that drives measurable business impact. The company specializes in social media strategy, content planning, executive thought leadership, employee advocacy, SEO-aligned content, performance measurement, and social listening, offering tailored solutions aligned with each client’s goals and resources. By combining audience insights, competitive intelligence, market signals, and buyer behavior, Social Intelligence connects social activity to broader outcomes such as brand awareness, customer engagement, pipeline growth, and revenue impact. Drawing on extensive enterprise experience, the team helps brands craft compelling narratives, uncover actionable insights, and position social media as a strategic driver of marketing, communications, sales, and business decision‑making. Their expertise spans governance, content strategy, brand messaging, analytics, and social‑to‑revenue alignment.

Role Description The Digital Marketing Specialist role at Social Intelligence is a full‑time, on‑site position based in Gujranwala. In this role, the specialist plans, executes, and optimizes digital marketing campaigns across social media, search, and other online channels to support brand awareness, engagement, and lead generation. Day‑to‑day responsibilities include managing social media profiles, creating and scheduling content, monitoring campaign performance, analyzing web and social analytics, and preparing reports with actionable recommendations. The specialist collaborates with internal stakeholders to align digital activities with business objectives, supports SEO and content optimization initiatives, and contributes to ongoing testing and improvement of digital strategies. This role also involves staying current with industry trends, tools, and best practices to continuously enhance campaign effectiveness.

Qualifications

Candidates should possess strong skills in Social Media Marketing and Online Marketing for planning and executing campaigns across platforms.
Candidates should possess solid Digital Marketing skills to manage integrated strategies that support brand, demand generation, and customer engagement.
Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns based on insights.
Candidates should possess excellent Communication skills for creating clear messaging, collaborating with teams, and reporting results.
Relevant experience with social media management tools, advertising platforms (e.g., Meta Ads, Google Ads), and basic SEO practices is beneficial.
A background in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines are important.
Demonstrated ability to work collaboratively in an on‑site environment and adapt to evolving digital trends will be an advantage.

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Company	Social Intelligence
Location	Gujranwala division, Pakistan
Type	FULL TIME
Niche	marketing
Salary	PKR900 – PKR1.7 / yr

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Digital Marketing Specialist

Job Description