Campaign Executive

Software Finder · Punjab, Pakistan

FULL TIME

Job Description

We are hiring a Campaign Executive to execute and manage Software Finder's B2B email marketing and lead generation campaigns.

You will own the day-to-day running of campaigns: campaign setup, prospect data management, email scheduling, inbox monitoring, lead identification and performance reporting. The goal is smooth campaign execution and a consistent flow of qualified leads.

From the start, you will execute live email campaigns while building a clear understanding of the team's core lead generation objectives, existing campaign strategies and the approaches used across different verticals.

Responsibilities

Set up, launch and manage B2B email campaigns end to end, from list upload to final send

Build and schedule email sequences and follow-ups in line with the campaign calendar

Use Salesforce to manage prospect records, campaign members, activity logging and lead status

QA every campaign before launch: personalization fields, links, templates, sender settings and sending limits

Monitor campaign inboxes daily, categorize replies (interested, not now, referral, out of office, unsubscribe, bounce) and act on them promptly

Source, clean, enrich and maintain prospect data for each campaign

Deduplicate records, validate email addresses and standardize fields before upload

Segment audiences by vertical, industry, company size, job title, geography and buying intent

Keep prospect and campaign data accurate and up to date in Salesforce

Contribute to campaign planning across Software Finder's verticals, tailoring messaging and targeting to each vertical and buyer persona

Run A/B tests on subject lines, copy, calls to action and send times, and apply learnings to future campaigns

Ensure all campaigns comply with applicable email regulations (such as CAN-SPAM, GDPR and CASL) and company policy

Maintain and apply Do Not Contact (DNC) and suppression lists before every send, and process unsubscribes promptly

Monitor deliverability: bounce rates, spam complaints, inbox placement and sender/domain reputation

Manage sending volumes and mailbox warm-up, and flag authentication issues (SPF, DKIM, DMARC) to the relevant team

Identify and qualify interested prospects from campaign responses, and hand them to the sales team with complete context in Salesforce

Support the creation and distribution of lead magnets (guides, comparisons, reports) to drive engagement

Track open, reply, positive reply, bounce, unsubscribe and lead conversion rates for every campaign

Produce weekly and monthly performance reports that highlight what is working and recommend improvements

Requirements

1–3 years of experience in B2B email marketing, outbound campaigns or lead generation

Hands-on experience with Salesforce for campaign, contact and lead management

Experience with email outreach or automation tools (e.g. Outreach, Apollo, Instantly, Lemlist or HubSpot)

Strong Excel or Google Sheets skills for cleaning, deduplicating and segmenting large prospect lists

Solid understanding of audience segmentation and targeting for B2B campaigns

Working knowledge of email compliance (CAN-SPAM, GDPR), DNC handling and unsubscribe management

Understanding of deliverability fundamentals: bounces, spam complaints, warm-up and sender reputation

Familiarity with lead generation funnels and the use of lead magnets

Experience with data enrichment and email verification tools (e.g. ZoomInfo, Lusha, NeverBounce, ZeroBounce) is a plus

Experience in SaaS, a B2B marketplace or across multiple verticals is a plus

Strong attention to detail and the ability to manage several campaigns at once

Clear, professional written English

Bachelor's degree in Marketing, Business or a related field

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Company	Software Finder
Location	Punjab, Pakistan
Type	FULL TIME
Niche	general

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Campaign Executive

Job Description

Responsibilities

Requirements