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The Caler Group · Boca Raton
The Sr. Product Manager is responsible for driving the strategy, positioning, and messaging, go-to market strategy and execution of product initiatives for the company's portfolio of tools and related products. This role serves as the bridge between product management, sales, and marketing, ensuring products are effectively positioned in the market, supported with compelling messaging, and aligned with customer needs to drive revenue growth.
Essential Duties and
Lead go-to-market planning and execution for new product introductions, including pricing strategy, channel strategy, and promotional plans
Develop and execute comprehensive product marketing strategies to support business objectives, including product launches, line extensions, and lifecycle management
Partner closely with product management to translate product features into clear, differentiated customer value propositions
Work with the product management team to align the roadmap with all market opportunities
Conduct market research and competitive analysis to identify trends, opportunities, and threats within the flooring tools industry
Create and manage high-impact marketing materials, including packaging, sell sheets, catalogs, digital content, and in-store merchandising
Collaborate with sales teams to develop tools and programs that drive sell-in and sell-through across key retail and distribution partners
Support major retail accounts (e.g., big-box and specialty flooring channels) with tailored marketing programs and content
Analyze product performance, campaign effectiveness, and customer insights to optimize marketing strategies and improve ROI
Manage digital marketing initiatives, including SEO/SEM, content marketing, and social media campaigns to increase product visibility and demand
Oversee agency partners and vendors as needed for creative development, packaging, and campaign execution
Ensure brand consistency and alignment across all marketing channels and touchpoints
Work cross-functionally with operations, supply chain, and customer service to ensure successful product launches and ongoing support
Analyze competitors and develop differentiation strategies
Gather and synthesize customer insights
Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree is a plus
Experience in tools, construction materials, flooring, or adjacent industries strongly preferred
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Proven experience (five plus years) as a Product Manager or similar role, preferably in the flooring industry
Solid understanding of consumer products
Demonstrated success in developing and executing marketing strategies and campaigns that drive business growth
Strong analytical skills and the ability to interpret market research and data to drive actionable insights
Excellent written and verbal communication skills, with the ability to create persuasive marketing materials and present ideas effectively
Strong leadership skills and the ability to work collaboratively with cross-functional teams
Details
| Company | The Caler Group |
| Location | Boca Raton |
| Type | FULL TIME |
| Niche | Full-time |