SVP, Digital Growth

Confidential Careers · Scottsdale, Arizona

FULL TIME

Job Description

LOCATION:

Greater Phoenix Area,

WORKPLACE SETTING

Hybrid (4:1)

REPORTS TO

Chief Marketing Officer

Role Overview

This executive leads all new customer acquisition for a growing consumer brand. The role carries responsibility for paid media spend, funnel performance, landing page conversion, and the quality of each lead passed to clinical and sales teams. As the top growth leader beneath the CMO, you are accountable for customer volume, acquisition cost, and returns on an annual media budget in the millions that spans direct to consumer, telehealth, and clinic channels.

The ideal candidate has grown paid acquisition from tens of millions in annual spend to hundreds of millions or more in a heavily regulated category where advertising claims draw scrutiny, checks ad account performance daily, and can build and launch a campaign personally when needed. You will assemble and manage an internal media buying team, shape creative direction alongside the Creative Director, run the full funnel and conversion program, and establish the attribution framework leadership relies on for decisions. The goal is to move the business from agency reliance to an in house engine that grows stronger over time.

This is a hands on operating role rather than an advisory one. You will build the media plan, adjust spend directly, and present results to the CMO each week.

Core

Responsibilities

Paid Media and Channel Management

Take full ownership of paid media spend and the returns it generates across Google, Meta, YouTube, TikTok, affiliate, podcast, connected TV, and programmatic

Recruit and lead an internal media buying team, shifting spend from agencies to in house management while protecting results

Decide channel allocation, bidding approach, audience structure, and test schedule; shift budget each week based on blended CAC, MER, and payback

Graduate new channels from test to scale only once incrementally is proven

Funnel and Conversion

Define the funnel architecture, with entry points built around customer problems, goals, and life events across diagnostic testing, supplements, wellness programs, and clinical services

Be personally accountable for conversion rate, cost per lead, and the share of leads that turn into booked meetings, while running continuous landing page and offer experiments

Design how leads are captured, qualified, and routed, so each one reaches the appropriate advisor fast with clean data attached

Coordinate closely with the SVP of eCommerce so the traffic you drive converts at either a checkout or a consultation booking

Creative Direction

Lead performance creative strategy covering hooks, angles, formats, and test pace, in tandem with the Creative Director and clinical experts

Develop a creative production pipeline that delivers strong volume and speed across UGC, clinician featured, and testimonial formats

Confirm every asset passes compliance review before launch, with working command of the advertising standards enforced by the FTC and FDA, alongside deep platform knowledge

Measurement and Reporting

Build and maintain the attribution model that serves as the official record of acquisition performance, supported by first party data, server side event tracking, and incrementality testing

Report to executives each week with a growth scorecard covering spend, CAC, MER, lead and booked meeting volume, influenced revenue, and what will change next

Work alongside Analytics, RevOps, and Finance to make sure marketing data reconciles with CRM and revenue records

Team and Cadence

Build out a bench of media buyers, funnel specialists, and growth marketers, and set the standard for testing speed and candid interpretation of results

Lead a daily performance huddle and a weekly review of growth results, ending weak initiatives fast and scaling strong ones without waiting on approval

Oversee agency and vendor relationships, keeping those that add value and ending those that do not

First Year Outcomes

Meaningful growth in new customers year over year, with blended CAC trending down

An internal buying team that surpasses prior agency results within six months

Weekly testing across funnels and landing pages, with documented conversion improvements

A trusted attribution model tied to revenue and applied to every budget decision

Several new channels scaled beyond pilot with proven incrementality

Candidate Profile

Has personally overseen $20M+ in yearly paid media and can document the resulting change in CAC, MER, and volume

Has led a major growth leap at a brand in direct to consumer, telehealth, or health and wellness, ideally within a regulated category where ad claims face scrutiny

Has built an internal media team from nothing or moved agency spend in house, and understands the common failure points

Works at practitioner depth in Meta and Google platforms and can diagnose a struggling campaign within minutes

Fluent in unit economics, including LTV, payback, contribution margin, and conversion from lead to revenue, and sees the business as a set of funnels

Runs structured creative testing and can judge hook strength before results arrive

Does well in an owner led, quick moving company where executives ask about the previous day’s results

Straightforward, analytical, focused on the metrics that matter, and quick to admit a miss and correct it

Qualifications

At least 15 years in performance marketing or digital growth, with 7 or more years running teams and budgets at Director level or above

Track record of owning acquisition results with P&L accountability at a company selling DTC, telehealth, consumer health, or subscription offerings

Advanced hands on skill with Google Ads, Meta Ads, and YouTube; working familiarity with TikTok, programmatic, CTV, podcast, and affiliate

Hands on use of HubSpot or a similar CRM, GA4, server side tracking, and an attribution or marketing mix tool

Background working within FTC, FDA, or comparable advertising rules strongly preferred

Bachelor’s degree or comparable practical experience

Physical Demands

Regularly works at a computer, alternating between sitting and standing

Periodic travel for content productions, product launches, partner sessions, and leadership retreats

Company	Confidential Careers
Location	Scottsdale, Arizona
Type	FULL TIME
Niche	Full-time

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