Paid Marketing Executive

GulAhmed Shop · Karachi, Pakistan

FULL TIME

Job Description

Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
Develop media plans, budget allocations, campaign forecasts, and performance projections aligned with sales and ROAS targets.
Monitor and optimize key performance metrics, including ROAS, CPA, CPC, CPM, CTR, conversion rate, and revenue.
Analyze campaign performance and e-commerce sales data to identify growth opportunities and improve campaign efficiency.
Manage campaign budgets, pacing, audience targeting, bidding strategies, and product feed-based campaigns.
Develop and execute strategies for scaling campaigns while maintaining profitability and target ROAS.
Conduct A/B testing of creatives, audiences, placements, bidding strategies, and campaign structures.
Work closely with creative, merchandising, and e-commerce teams to develop performance-driven ad creatives and promote relevant product categories.
Monitor product availability, inventory levels, pricing, and promotional activities to ensure effective media investment.
Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
Track campaign performance against business targets and proactively identify risks, underperformance, and optimization opportunities.
Ensure accurate campaign tracking, conversion measurement, and reporting through GA4, Google Tag Manager, and platform analytics.
Stay updated on advertising platform developments, industry trends, and best practices.

Bachelor's degree in Marketing, Business, Analytics, or a related field.
2–3 years of hands-on experience in paid advertising or performance marketing.
Hands-on experience managing Meta Ads Manager and Google Ads, including campaign setup, optimization, and performance analysis
Strong understanding of media planning, budget allocation, forecasting, and performance marketing strategies.
Proven ability to analyze large datasets, interpret performance trends, and translate insights into actionable decisions.
Strong understanding of e-commerce performance metrics, attribution, ROAS, customer acquisition cost, and conversion funnels.
Experience with catalog ads, Performance Max, Search campaigns, audience targeting, and product feed optimization.
Proficiency in Excel or Google Sheets for data analysis, reporting, and forecasting.
Working knowledge of GA4, Google Tag Manager, conversion tracking, and UTM parameters.
Strong analytical, problem-solving, and decision-making skills.
Ability to manage multiple campaigns, meet deadlines, and work in a fast-paced e-commerce environment.
Strong communication and coordination skills, with the ability to collaborate across marketing, creative, and merchandising teams.

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