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Dahlia TalentEQ · Richmond, Virginia
The Sales Enablement Manager owns the systems, content, and campaigns that turn marketing’s pipeline into revenue-ready conversations. This role is responsible for post-engagement nurture campaigns, the sales enablement toolkit (case studies, one-sheets, decks, and battlecards), proposal and RFP support, and sales readiness, ensuring reps always have the right asset, message, and account context at the right moment.
A core part of this role is building and maintaining the sales enablement toolkit, using a marketing automation platform for nurture execution and AI-assisted content tools to assemble, tag, and deliver decks, case studies, and one-sheets on demand. This is a hands-on content production and systems role that works in close partnership with Marketing, external design vendors, and the sales team.
Core Competencies
Systems-Minded:
fluent in marketing automation and AI content tools to build, tag, and maintain scalable content and campaign systems
Content Producer:
able to write, structure, and ship sales-ready assets (case studies, one-sheets, decks) on a recurring cadence
Account-Aware:
understands how to segment and personalize by industry, product, and use case
Collaborative:
partners closely with Marketing, design vendors, and sales leadership without a direct reporting line
Data-Driven:
tracks asset adoption, nurture performance, and proposal win rates to continuously improve the toolkit
Sales Enablement
Own post-engagement nurture campaigns, triggered by form fills, event capture, or sales interaction, and segmented by industry, product, and use case
Coordinate the outbound-to-nurture handoff with Marketing so newly engaged contacts move into the right nurture track without delay
Build and maintain the sales enablement toolkit, including case studies, product one-sheets, and corporate and solution decks, on a recurring cadence tied to product releases
Use AI-assisted content tools and a content index to configure, tag, and maintain the toolkit so reps can assemble the right deck plus matching case study or one-sheet on demand
Run the monthly and quarterly toolkit maintenance cadence, including release-note review, screenshot and capability refreshes, content index cleanup, and brand/QA audits across all assets
Source, verify, and maintain case studies and proof points, working with a data/analytics partner to confirm metrics before publishing and retire outdated ones
Own proposal and RFP/RFI content, maintaining the template and content library and supporting live pursuit customization
Deliver sales readiness, including new-rep onboarding on messaging and toolkit use, and training reps on newly published content or capabilities
Support cross-sell, up-sell, and account growth with tailored materials, QBR/EBR content, and whitespace mapping
Load content into the sales resource library and battlecards, track which assets reps actually use, and report adoption gaps back to Marketing
Supply field-driven input into the shared editorial calendar (win/loss themes, objections, competitive gaps, and rep-requested content) and support event follow-up with account-specific materials
Manage the sales enablement budget and report asset adoption, proposal win rates, and funnel friction data into a shared go-to-market dashboard
Other Job
Strong project management skills and the ability to run recurring content production cadences on deadline
Comfort owning a system end-to-end, from campaign logic to content tool configuration
Ability to partner cross-functionally with Marketing, sales leadership, and external vendors without a direct reporting relationship
Sound judgment on data verification and brand/QA standards before publishing sales-facing content
Occasional travel may be required
Marketing automation expertise, with hands-on experience building and segmenting nurture campaigns, workflows, and reporting in a CRM
Experience using AI tools to assemble, tag, and maintain sales content libraries
3+ years in sales enablement, content marketing, or a related revenue-facing role
Experience with case study and proof-point production and sales deck or one-sheet content
Details
| Company | Dahlia TalentEQ |
| Location | Richmond, Virginia |
| Type | FULL TIME |
| Niche | Full-time |