Communications and Content Manager

Princeton Theological Seminary · Princeton, New Jersey

FULL TIME$81,000 – $81,000 / yr

Job Description

Polaris Young Adult Christian Leadership Initiative

Department: Marketing and Communications

Employment status: Full-time, exempt; 5-year term grant-funded position (2027-2031)

Hours per week: 35

Months per year: 12

Work schedule: Princeton Seminary office hours; occasional evening and weekend work based

on network programming

Reports to: Senior Director of Marketing and Communications

Dotted-line relationship: Polaris Senior Program Director

Salary Range: $81,000-88,000 (commensurate with experience)

Submit Resumé and Cover Letter: communication@ptsem.edu

Job Purpose

The Communications and Content Manager leads communications and marketing

implementation for the Polaris Young Adult Christian Leadership Initiative which supports 1) the

Polaris Young Adult Leadership Network, 2) the Polaris Research Initiative, and 3) the Polaris

Collaborative. As a member of Princeton Seminary’s Marketing and Communications team, this

position builds awareness of the network’s direct programs with young adult leaders, supporting

program enrollment and increasing participation in story-sharing initiatives. The manager

translates program priorities into practical communications plans and develops content in

collaboration with MarCom’s writing, social media, web, and photography staff and media

production colleagues. The manager also cultivates a secondary audience of organization

leaders invested in young adult faith and leadership by highlighting research and featured

stories from the Polaris Research Initiative and the Polaris Collaborative.

The position reports to the Senior Director of Marketing and Communications, who oversees

communications strategy, work priorities, and performance. A dotted-line relationship with the

Polaris Senior Program Director supports coordination around program goals, schedules, and

participant needs.

Essential Functions

Marketing Strategy and Campaign Implementation | 30%

Develop and implement communications plans for Polaris programs and initiatives, defining

target audiences, messages, channels, calls to action, timelines, and measures of success in

consultation with the Senior Director and program leadership. Ensure priorities align with

budget allocations.

Build campaigns that move audiences from awareness to inquiry, enrollment, and

participation. Select and coordinate awareness campaigns, email nurture sequences, and

conversion-focused outreach according to the goal and stage of audience engagement.

Work with MarCom colleagues and approved marketing partners to execute paid and

organic campaigns, aligning advertisements, landing pages, email follow-up, and registration

information.

Identify new media outlets, digital communities, distribution partners, and paid placements

that can reach young adults and the people who influence their participation. Recommend

opportunities based on audience relevance, cost, and likely results.

Apply participant feedback, market research, direct audience engagement, and professional

judgment to refine messaging and test new approaches.

Content Development and Story Sharing | 35%

Identify and develop stories that highlight young adult Christian leaders in diverse

communities and contexts, connecting their experiences to Polaris’s purpose and

opportunities for involvement.

Develop secondary audience of institutional and organizational leaders who champion

young adults. Feature Polaris research and related interdisciplinary research about young

adult faith formation and leadership development. Highlight exemplary Polaris Collaborative

organizations along with stories featuring young adults.

Maintain an editorial calendar that coordinates stories, program promotion, and ongoing

network communications across video, social media, web, email, and newsletters.

Write and edit audience-focused copy, develop creative briefs, and gather interviews,

background information, and other materials needed for production.

Collaborate with MarCom’s writer, social media staff, web producer, photographer, and

media production colleagues to develop and adapt content for each channel. Coordinate

contributions and reviews through established team workflows and agreed timelines.

Plan distribution and reuse of stories across Polaris and Seminary channels, working with

channel owners to identify appropriate placements and connect content to clear audience

actions.

Ensure content is accurate, accessible, consistent with Seminary and Polaris brand

standards, and appropriate for the audience. Coordinate participant permissions and

approvals as needed.

Coordinate external creative vendors when specialized expertise or additional capacity is

needed, with approval from the Senior Director and within established budgets.

Program Partnership and Audience Relationships | 20%

Meet regularly with Polaris program directors to understand upcoming offerings, enrollment

goals, story-sharing priorities, and emerging communications needs.

Translate program needs into actionable briefs for MarCom, clarifying audiences,

deliverables, deadlines, and decisions required. Develop feasible plans with colleagues and

communicate agreed priorities and progress to program leadership.

Build and sustain relationships with participants, alumni, Christian leaders, creators, and

community partners who can contribute stories, inform outreach, or introduce the network

to new audiences.

Stay engaged with the interests, language, media habits, and communities of young adults,

particularly those ages 23–32. Recognize differences within this audience and identify

trusted voices and organizations that influence their decisions.

Surface opportunities that may not arrive through formal project requests, including

emerging stories, relevant conversations, partnerships, and gaps in the participant

experience.

Participate in relevant Polaris and MarCom meetings and attend Polaris gatherings as

needed to support relationships, storytelling, and communications.

Performance Measurement and Team Operations | 15%

Track campaign and content performance, including audience reach, engagement, inquiries,

registrations, and enrollment, where applicable. Summarize findings and recommend

specific adjustments.

Work with colleagues responsible for CRM and email systems to support audience

segmentation, campaign tracking, and timely follow-up with prospective and current

participants.

Maintain project information, content schedules, and campaign records in MarCom’s shared

systems. Flag missing information, competing deadlines, and resource needs early.

Contribute to program and grant reporting by providing communications results, campaign

summaries, and examples of network reach and participation.

Participate in departmental planning and relevant institutional initiatives, and perform other

related duties assigned by the Senior Director of Marketing and Communications.

Required Qualifications and Skills

Bachelor’s degree in marketing, communications, journalism, or a related field, or an

equivalent combination of education and relevant experience.

A minimum of three years of marketing and communications experience, including hands-on

implementation of integrated digital campaigns.

Experience marketing educational programs, membership networks, nonprofit initiatives, or

leadership development opportunities.

Experience with Salesforce Marketing Cloud, WordPress, and Monday.com or comparable

platforms.

Experience collaborating on video production, including interviewing, story development,

and adapting video for digital channels.

Candidates must demonstrate work that connects content and outreach to audience

growth, inquiries, registrations, or comparable outcomes.

Demonstrated success engaging young adult audiences, supported by current familiarity

with their digital communities, cultural interests, media habits, and trusted sources of

influence.

· Strong writing, editing, storytelling, and creative briefing skills.

Practical knowledge of social media publishing and paid promotion, email marketing,

website content, and campaign analytics.

Ability to interpret audience research and performance data while exercising sound editorial

and marketing judgment, proposing ideas, and testing assumptions.

Strong relationship-building and listening skills; ability to work effectively with Christian

leaders and audiences with varied theological, cultural, and professional backgrounds.

Demonstrated ability to collaborate across specialties, work within shared priorities,

incorporate feedback, and carry projects from planning through delivery.

Experience using email marketing platforms, content management systems, CRM tools, and

basic design tools.

Strong organization, attention to detail, and ability to manage multiple projects and meet

deadlines.

Ability to maintain confidentiality, steward sensitive information, and exercise care when

sharing participants’ stories.

Commitment to Princeton Seminary’s mission and to equity, inclusion, diversity, and antiracism.

Physical and Environmental Demands
Remote/Hybrid flexibility.
Ability to be on campus to support key initiatives throughout the year.

Company	Princeton Theological Seminary
Location	Princeton, New Jersey
Type	FULL TIME
Niche	Full-time
Salary	$81,000 – $81,000 / yr

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