Explore 1M+ Live Opportunities.
Direct applications, high-package MNC listings, and exclusive insider referrals updated daily across 50+ niches worldwide.
Live Jobs|Remote & Onsite|Apply in 1 Click
Join Our WhatsApp Job ChannelDirect applications, high-package MNC listings, and exclusive insider referrals updated daily across 50+ niches worldwide.
The Automotive Marketing Group · Baton Rouge, Louisiana
Applications MUST be sent directly on our site, LinkedIn applications will NOT be reviewed: https://theautomotivemarketinggroup.com/careers/
Headquartered in Baton Rouge, Louisiana,
The Automotive Marketing Group (AMG)
is a full-service advertising agency specializing in the automotive industry. We combine strategy, creative, media, analytics, and technology to help automotive clients grow in an increasingly complex digital landscape.
We are currently looking for an experienced
Sr. Digital Marketing Specialist
to join our team and grow with our company.
The ideal candidate is analytical, detail-oriented, technically capable, resourceful, and passionate about digital marketing. You should have significant hands-on experience developing digital advertising strategies, managing multiple clients and campaigns, analyzing performance data, optimizing toward measurable results, and staying ahead of changes across search, social, AI, analytics, and digital advertising.
This is a senior-level, hands-on position. You will work across multiple digital platforms while also communicating directly with, vendors, creative teams, and internal leadership.
Experience in the
automotive industry
is highly preferred, but we are also interested in candidates from other fast-paced, performance-driven industries who can bring strong digital marketing and analytics expertise to the role.
Key
Develop, implement, manage, and optimize digital advertising strategies across
Google Ads, Meta, YouTube, Display, Digital Video, Email, Chat GPT and other digital platforms
Build and optimize Google Search, Performance Max (PMAX), Display, YouTube, and other Google Ads campaigns
Manage campaign budgets, pacing, bidding strategies, targeting, audiences, creative assets, and conversion goals
Monitor campaign performance and continually test and optimize campaigns to improve conversions, cost efficiency, and overall results
Assist with Search Engine Optimization (SEO)
initiatives
Help develop and implement strategies surrounding
AI visibility, Answer Engine Optimization (AEO), and visibility within AI-powered search and answer platforms
Stay current on emerging AI advertising opportunities and help evaluate, implement, and manage platforms such as ChatGPT Ads and other AI-driven advertising products
Create, maintain, test, and troubleshoot website tags, pixels, conversions, and tracking implementations
Work extensively with Google Tag Manager (GTM), Google Analytics 4 (GA4), and platform-specific conversion tracking
Develop and maintain custom events, key events, conversion actions, and measurement strategies, including Automotive Standards Council Events (ASC)
Work with website providers and third-party vendors to troubleshoot tracking and conversion issues
Monitor and analyze website traffic, user behavior, campaign attribution, and conversion performance
Build reports and dashboards using GA4, Looker Studio, Google Ads, Meta, and other reporting platforms
Translate campaign and analytics data into meaningful recommendations for clients
Communicate directly with clients regarding campaign strategy, performance, opportunities, and recommendations
Manage and evaluate digital vendors, including reviewing products, capabilities, tracking methodologies, performance, and integrations
Stay current on legal, privacy, manufacturer, and automotive advertising compliance requirements
Work closely with graphic designers and other creative team members to develop effective digital advertising assets
Develop presentations and proposals for clients and prospective clients
Manage multiple projects, clients, campaigns, and deadlines simultaneously while maintaining a high level of accuracy and attention to detail
Continually research emerging digital marketing technologies, advertising platforms, measurement solutions, AI tools, and industry trends
Bachelor’s degree in Marketing, Business, Mass Communication, Advertising, Analytics, or a related field
or equivalent professional experience
Approximately 4+ years of hands-on digital advertising and/or digital marketing experience preferred
Advanced working knowledge of Google Ads , including Search and
Performance Max (PMAX)
Strong understanding of paid search strategy, keyword management, bidding strategies, audiences, conversion optimization, and campaign structure
Hands-on experience with Google Analytics 4 (GA4)
and
Google Tag Manager
Strong understanding of digital conversion tracking, attribution, tagging, pixels, events, and UTM parameters
Experience analyzing campaign performance and making data-driven optimization recommendations
Experience managing multiple campaigns, accounts, clients, and budgets simultaneously
Excellent attention to detail
Ability to clearly explain digital marketing performance and technical concepts
Self-motivated, self-directed, and comfortable taking ownership of projects
Ability to work effectively in a collaborative, fast-paced agency environment
Automotive digital marketing or automotive advertising
Automotive Standards Council (ASC) Key Events , including familiarity with automotive website conversion events, vendor integrations, and measurement
AI visibility / Answer Engine Optimization (AEO)
ChatGPT Ads or other AI-platform advertising products
Advanced Performance Max (PMAX)
campaign management and optimization
Google Search Console
Google Merchant Center
Google Business Profile
Meta Ads Manager
YouTube advertising and YouTube Studio
Looker Studio
Advanced Google Tag Manager implementations
Website conversion tracking and troubleshooting
Vendor-side tracking integrations and third-party website technology
Digital video, OTT/CTV, and programmatic advertising
Adobe Creative Suite
Google Ads, Analytics, Microsoft Advertising, Meta, or other relevant industry certifications are a plus, but
demonstrated hands-on experience and the ability to produce results are more important than certifications alone.
What We’re Looking For
We are looking for someone who doesn’t simply launch campaigns and monitor dashboards. The right person wants to understand
why performance changed, how tracking works, where opportunities are being missed, and what we can do next to improve results.
You should be comfortable digging into data, troubleshooting technical issues, testing new strategies, learning new platforms, communicating with vendors, and presenting recommendations.
Because digital marketing continues to evolve rapidly – particularly with AI, automation, privacy, attribution, and search – we value candidates who are naturally curious and committed to continuing education.
Position Details
Full-time,
40-hour-per-week
position
On-site position in Baton Rouge, Louisiana
Candidates currently located outside the Baton Rouge area must be willing to relocate
The Automotive Marketing Group is proud to be an Equal Opportunity Employer
Please, no phone calls
Details
| Company | The Automotive Marketing Group |
| Location | Baton Rouge, Louisiana |
| Type | FULL TIME |
| Niche | Full-time |