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EDU Advantage Marketing Representative

B&H Photo Video · New York

FULL TIME

Job Description

Job Overview

Under supervision, the EDU Advantage Representative seeks to develop company brand loyalty at the earliest stages within the college student population, more specifically within the segment of photo, video and pro audio consumers. The EDU Advantage Representative executes all aspects of the marketing campaign within the school, including presenting both B&H and vendor products and services. The overall goal is to maximize the visibility and exposure of the company’s products and services, so that photo, video, and audio equipment become synonymous with the B&H brand name.

Essential Responsibilities

Promotes the B&H organization, products and services in a positive manner

Builds customer relationships utilizing the EDU Advantage program

Develops relationships with schools in order to host student events to promote and increase visibility and exposure

Strategizing, organizing and coordinating student events

Develops marketing strategy based on feedback and data from student events and contact with school representatives

Expanding the student community through student engagement with EDU programming

Additional Responsibilities

Frequent travel as required

Communicate with manufacturer representatives

As assigned by manager

Specific Knowledge, Skills and Abilities

Advanced networking skills

Professional phone demeanor and articulate communication skills

Analytical thinker and quick problem solver

Exercise interpersonal skills within team environment

Detail-oriented and quick thinker

Knowledge of B&H product lines

Preferred Education, Experience and Licenses

Minimum 1-2 years experience leading marketing campaigns

Product knowledge in photo, video, or audio equipment

Valid Driver’s License and willingness to drive is required