Responsible for driving sales growth and strengthening the dealer network within the assigned territory through effective market development, dealer relationship management, and competitor analysis. The role focuses on achieving sales targets, expanding market penetration, improving dealer performance, and ensuring compliance with company standards.
Job Description:
- Prepare monthly market visit plans, obtain approval from the immediate supervisor, and update them weekly in consultation with the supervisor.
- Conduct regular visits to assigned dealers, vendors, and furniture markets in accordance with the approved visit plan.
- Submit detailed market visit reports after each visit, highlighting sales performance, market trends, competitor activities, and opportunities for business growth.
- Achieve assigned monthly sales targets and strive to secure a minimum of 80% market share within the designated territory. Identify weak‑performing areas and promptly recommend corrective actions.
- Develop and maintain strong business relationships with existing dealers, while identifying and onboarding new potential dealers in accordance with the company's dealership policy.
- Monitor dealer performance against assigned targets, communicate progress, and motivate dealers to improve sales and business results.
- Ensure that dealership branding, visual merchandising, and product displays comply with company standards.
- Support dealers through timely communication of updated price lists, company schemes, product information, and promotional initiatives.
- Coach and guide dealer staff on product knowledge, product differentiation, and effective selling techniques to strengthen their sales capabilities.
- Analyze dealer‑wise stock movement and recommend an appropriate product mix based on market demand, dealer location, and sales trends to improve stock efficiency and dealer profitability.
- Develop business opportunities within furniture markets by strengthening relationships with furniture makers, facilitating business transactions, and resolving disputes between dealers and furniture makers.
- Address dealer concerns and operational issues promptly, ensuring resolution within 48 hours wherever possible.
- Monitor dealer compliance with company policies and immediately report any violations to the immediate supervisor, both verbally and in writing.
- Maintain close awareness of competitor activities, pricing, market developments, and promotional initiatives, keeping the immediate supervisor informed of significant changes.
- Perform any other sales and marketing‑related responsibilities assigned by management.
Job Specification:
Education: BBA / MBA Marketing
Experience: 3-5 years of relevant experience
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