Content Strategy & Owned Channels Planning Manager

Co-op · Manchester, England, United Kingdom

FULL TIME

Job Description

Content Strategy and Owned Channel Planning Manager

£50,000 - £61,000 plus excellent benefits (Work Level 5)

12-month fixed-term contract

Manchester city centre - in this role you’ll work in a hybrid way splitting your time between home and the office two days per week, including every Wednesday (find out more about our hybrid working policy at

We're looking for a Content Strategy and Owned Channel Planning Manager to join our Marketing team and help us shape and deliver engaging content across Co-op's owned digital channels. In this role, you'll develop content and channel strategies across web, app and social, helping ensure the right content reaches the right audience at the right time. Working with teams across the business, you'll translate customer needs, business priorities and performance insights into clear content plans that drive engagement and support our wider goals.

Why this role matters

This is an exciting opportunity to influence how millions of customers experience Co-op across our digital channels. You'll play a key role in shaping content strategies that support everything from everyday customer needs to major business priorities. It's a varied and highly visible role where you'll combine creativity, insight and strategic thinking to improve content performance, influence decision-making and help ensure our channels continue to deliver value for both customers and the business.

What you’ll do

Develop content and channel strategies across web, app and social channels
Work with stakeholders across the business to understand priorities, shape objectives and build effective content plans
Own and oversee the planning and governance of content across our owned digital channels
Manage content across coop.co.uk and the Discover tab of the Co-op app
Use customer, channel and performance insights to optimise content and improve result
Work with agency partners to ensure activity is delivered on time, to brief and within budget
Monitor channel and content performance, applying learnings to continuously improve effectiveness
Create clear briefs, recommendations and updates for colleagues and senior stakeholders

What you’ll bring

We’re committed to making our roles as accessible as possible, so we only ask for the minimum criteria. To thrive here, you’ll need to bring

· Experience developing content, channel or digital marketing strategies

Strong stakeholder management skills, with the ability to influence, challenge and build relationships across a large organisation
Experience managing digital channels such as web, app and social, with a good understanding of how content performs across different platforms
The ability to analyse data, customer insight and performance trends, turning them into clear actions and recommendations
Experience creating effective briefs and translating ideas into structured content plans
Strong planning and organisational skills, with the ability to manage multiple priorities and work through ambiguity
Experience working with agencies or external partners to deliver content and marketing activity

Why Co-op?

At Co-op, we’re owned by our members. And because we’re owned by you, we can do right by you. So when you join us, you’re not just taking a job, you’re joining a movement. We’re an organisation that puts people and communities first, and we’re powered by purpose. We want this to be a place where you can thrive, so you’ll also receive

· An annual bonus (based on personal and business performance)

28 days holiday (rising to 32 with service) plus bank holidays
A pension with up to 10% employer contributions
Private healthcare
Access to a subsidised onsite gym (at our Manchester HQ)
30% discount on Co-op products and 10% off other brands
Stream – early access to a percentage of your pay as you earn it
Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
24/7 colleague support service
Training and support for your development and career progression
Cycle-to-work scheme

A place you’ll belong

We’re building diverse and inclusive teams that reflect the communities we serve. We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.

We’re proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for a job. If you need any adjustments during the recruitment process, we’ll support you.

Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion

Please note that we may close applications for this role early.

As part of your application, you'll need to complete an online assessment. This assessment typically takes up to 50 minutes. If you're a current Co-op colleague, this does not need to be completed.

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