About the client
Our client is a reputable international-level health and fitness brand promoting an active lifestyle through an accessible network of high-tech and smart fitness clubs.
Job Title
Marketing Manager
Location
Karachi (On-Site)
Salary
Market-based
Job Timings
Monday to Friday
Experience
5-7 years
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
- A Master's in Business Administration (MBA) with a specialization in Marketing is preferred.
Preferred Skills
- Proven experience as a Marketing Manager, preferably in the fitness or wellness industry.
- Strong understanding of digital marketing, social media, and content creation.
- Exceptional written and verbal communication skills.
- Creative mindset with the ability to develop innovative marketing strategies.
- Proficient in data analysis to inform marketing decisions.
- Strong project management and organizational skills.
- Familiarity with the fitness and health landscape in Karachi.
- Team player with leadership qualities.
- Knowledge of customer relationship management (CRM) tools.
Key Responsibilities
- Develop strategic marketing plan with quarterly quantifiable goals and milestones.
- Designing, managing, and evaluating marketing campaigns for B2C and B2B.
- Organizing promotional events and coordinating day-of deliveries and staffing.
- Manage and coordinate outsourced marketing agency and other 3rd party vendors/freelancers.
- Support integrated cross-channel digital campaign planning and execution across multiple digital touchpoints.
- Manage the SEO and paid media agency to drive best-in-class organic and paid search strategy and execution for the markets.
- Manage a budget for social media, leverage advanced knowledge of social media platforms and collaborate with agencies on content calendar, publishing, community management and social listening.
- Review current marketing campaigns for weaknesses and develop solutions within budget constraints.
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
- Deploy social listening tools and lead competitor intelligence across digital and social platforms.
- Oversee content creation that is in line with brand guidelines and locally relevant, created for different online platforms and channels.
- Form key relationships with influencers across the social media platforms.
- Identify potential new markets and create a plan to enter the market.
- Partner with internal teams and advertising agencies and use data from past marketing events to estimate product demand.
- Brainstorm fresh advertising ideas with senior management.
Personal Characteristics
Execution-focused, well-organized and good communication skills.
Must-Have
Confidence and ability to manage high-pressure situations and multiple stakeholders.
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