Marketing & Sales / Revenue Operations Karachi, Pakistan
About 360factors
360factors builds AI-powered governance, risk and compliance (GRC) software that helps banks, credit unions and other regulated organizations stay ahead of regulatory change, manage risk and simplify compliance. Our platform, Predict360, brings risk, compliance, audit and regulatory intelligence together in one place. We are growing our go-to-market engine and are adding a dedicated engineer to make it faster, smarter and more measurable.
Role Summary
As our first dedicated GTM Engineer, you will sit at the intersection of marketing, sales and data. You will own and automate our HubSpot environment, run and optimize LinkedIn campaigns, keep our prospect and customer data clean and enriched, and build the workflows that help our phone and business development team reach the right buyers at the right time. This is a hands‑on, build-and-ship role for someone who enjoys turning manual go-to-market processes into reliable systems.
Key Responsibilities
HubSpot Automation & Operations
- Design, build and maintain HubSpot workflows, sequences, lead scoring, lifecycle stages and lead routing.
- Own CRM hygiene: properties, deduplication, data standards, user permissions and documentation.
- Build dashboards and reports covering pipeline, campaign attribution, funnel conversion and outreach activity.
- Integrate HubSpot with LinkedIn, enrichment tools, calling platforms and other systems via native integrations, Zapier/Make or APIs.
LinkedIn Campaigns
- Plan, launch and optimize LinkedIn Sales outreach campaigns using data sources and HeyReach.
- Build and refine target audiences and account lists aligned to our ideal customer profile (ICP).
- Support LinkedIn Sales Navigator use for prospecting and account-based marketing (ABM) programs.
- Sync LinkedIn leads into HubSpot and track campaign performance through to pipeline and revenue.
- Build and maintain target account and contact lists and create bespoke messaging using tools such as Clay, Prospeo, MillionVerifier, Claude, ChatGPT, Blitz, AI Arc, and/or similar.
- Use research tools to identify buying triggers for prospects and accounts.
- Enrich, validate and segment data to improve deliverability, connect rates and targeting accuracy.
- Analyze funnel and campaign data to surface insights and recommend where to focus effort and budget.
Phone & Business Development Support
- Prepare prioritized call lists and outreach queues for the BDR / phone outreach team.
- Set up and maintain calling and sequencing tools, call logging and activity tracking in HubSpot.
- Build multi-touch cadences combining email, LinkedIn and phone, and report on their results.
- Support BD outreach directly when needed, including research, messaging and follow-up.
Requirements
Must Have
- 3–5 years of experience in marketing operations, revenue operations, growth or GTM engineering, ideally in B2B SaaS.
- Strong hands‑on HubSpot experience (workflows, sequences, reporting, properties); HubSpot certifications a plus.
- Proven experience running LinkedIn campaigns and working with LinkedIn Sales Navigator, HeyReach, and/or similar automation tools.
- Comfort working with data: Excel and Clay at an advanced level, list building, enrichment and segmentation.
- Experience with automation tools such as Claude Code, Make or n8n.
- Excellent written and spoken English, and the ability to work with US-based stakeholders.
- Analytical, organized and self‑directed, with a bias for building and shipping.
Nice to Have
- Experience using AI tools to automate research, personalization or content workflows.
- Exposure to selling into financial services, banking or other regulated industries.
- Experience supporting an outbound SDR/BDR or calling team.
What Success Looks Like
First 60 Days
- 30 days: Audit the current HubSpot setup and deliver a prioritized cleanup and automation plan.
- 60 days: Launch or relaunch LinkedIn campaigns with ICP-aligned audiences and full HubSpot tracking.
Next 30 Days
- 90 days: Deliver live dashboards and a repeatable data-to-outreach workflow for the business development team.
Ongoing Measures
- Data quality and CRM adoption across marketing and sales.
- Marketing-qualified leads (MQLs), meetings booked and pipeline generated.
- Hours of manual work removed through automation.
What We Offer
- A high‑ownership role with direct visibility to leadership.
- The chance to build our GTM systems from the ground up.
- Work with a US‑headquartered, AI‑focused SaaS company serving regulated industries.
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